Privacy Policy | Living Forest

1. Introduction

Hock Seng Food Pte Ltd. and its affiliated companies (referred to as “Hock Seng Food Pte Ltd,” “us,” “we,” or “our”) have developed this Privacy Policy (“Policy”) to explain the use of your personal data and information (“Personal Data”) that you might furnish to Hock Seng Food Pte Ltd. through the website livingforestglobal.com. This Policy explains our guidelines concerning the collection, utilization, and disclosure of your Personal Data, as well as the reasonable precautions taken by Hock Seng Food Pte Ltd. to maintain the confidentiality and security of your Personal Data.

Subject to your statutory rights, you accept the prevailing terms of this Policy, as updated periodically. We reserve the right to amend our Policy and encourage you to periodically review the latest version of this Policy.

2. Application

This Privacy Policy pertains to the Personal Data gathered by Hock Seng Food Pte Ltd., encompassing Personal Data acquired through Hock Seng Food Pte Ltd.’s website at www.livingforestglobal.com, along with all related domains, sub-domains, and its mobile application (“Website”).

By using our Website and/or providing the Personal Data to order our products and use our services, you hereby acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of Personal Data by Hock Seng Food Pte Ltd. in accordance with this Policy, as amended from time to time by us and to the transfer of the Personal Data to the other companies or entities affiliated with Hock Seng Food Pte Ltd.

We reserve the right to update, amend and/or replace any part of this Policy by publishing the revised Policy here. You agree that it is your responsibility to monitor any changes to the Policy. If you do not agree with the terms of this Policy, kindly refrain from accessing this Website or providing your Personal Data. The provisions of this Policy do not override any contractual terms you might establish with Hock Seng Food Pte Ltd., which shall take precedence over the terms of this Policy.

3. Types of Personal Data

The types of personal data we may collect from you include your name, telephone number(s), mailing address, email address, nationality, date of birth, gender, photographs, payment information, employment history, educational background and any information relating to you which you provide to us in your interactions with us.

4. Collection of Personal Data

Hock Seng Food Pte Ltd. does not collect, use and process Personal Data except when voluntarily provided by you. We ensure compliance by our staff with strict standards of security and confidentiality and in using, disclosing and processing your Personal Data we will fully comply with industry recognized standards of privacy protection.

In general, your personal data may be collected by us when you subscribe to our mailing list, fill out and/or submit any forms, register any online account or profile with us, use any of our services, make any purchase of any product or services through the Website, request that we contact you, correspond or interact with us or our staff in any way, visit the Website with a cookies-enabled browser, respond to our promotions or contests or submit your personal data to us for any other reason.

If you furnish us with personal data pertaining to a third party, such as details concerning your spouse, children, or any other individual to whom you intend to have your service/products delivered, you confirm that, in submitting such information to us, you have acquired the relevant third party’s consent to provide their personal data to us.

You are under no obligation to provide the personal data we may request from you. However, it’s important to note that if you choose not to provide the personal data we request or if the information you provide is inaccurate or incomplete, we may be unable to fulfil your requests for products and services, or engage in transactions with you. Therefore, it’s essential to ensure that any personal data you furnish to us is complete, accurate, true, and correct.

5. Use and Disclosure of Your Personal Data

We may use and/or disclose your personal data for purposes, including but not limited to the following:

Verifying your identity.
Establishing communication with you, including updates on ongoing promotions or news from Hock Seng Food Pte Ltd.
Tailoring and individualizing the content of the Website.
Assessing your preferences and facilitating future enhancements to the Website.
Overseeing our internal infrastructure and business operations, as required for compliance with internal policies and procedures.
Conducting audits, evaluations, and analyses of our internal procedures.
Detecting, preventing, and/or investigating errors, fraud, criminal activities, and unlawful conduct.
Safeguarding and enforcing our legal and contractual rights and responsibilities.
Responding to requests for information from government entities, public agencies, regulatory bodies, or other similar authorities, as well as non-government organizations authorized to carry out specific governmental functions or services.
Ensuring our adherence to all applicable laws, regulations, guidelines, and industry best practices.
Any other objectives related to those mentioned above, or as may be communicated and consented to by you prior to the collection or utilization of your Personal Data.

By submitting your Personal Data, you expressly consent to our use of your Personal Data both in Singapore and overseas especially in countries that Hock Seng Food Pte Ltd and their affiliate companies are operating. Hock Seng Food Pte Ltd. keeps your Personal Data only for as long as is reasonably needed for such purposes and in accordance with the applicable laws on ethical reporting or document retention requirements. Where our services require registration, you may need to choose a user name and password upon registration. In this situation, if you chose to withhold any Personal Data requested by us, it may not be possible for you to gain access to certain parts of our website and for us to respond to your queries.

Hock Seng Food Pte Ltd. also automatically receives and records information from your browser on our server logs including but not limited to your Internet protocol address, cookie information and the page you requested. Should you wish to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies.

In order to provide the Website to you, Hock Seng Food Pte Ltd. may share your Personal Data with our subsidiaries, partners and affiliated companies or third-party service providers (whether situated in Singapore or overseas). These third parties may include third-party service providers engaged to provide operational or administrative services or functions to us, our professional advisors, our partners involved in contests, promotions, competitions, and lucky draws you participate in, government or regulatory authorities to adhere to applicable laws or regulations, and any other party to whom you grant us permission to disclose your personal data. You hereby acknowledge and consent to the use and disclosure of the Personal Data for this purpose. These service providers are subject to confidentiality obligations and may only use your Personal Data to perform the necessary functions and not for other purposes.

It’s important to note that we do not sell your personal data to third parties.

6. Use of Cookies

A cookie is a small piece of data that is downloaded to your computer or device when you visit the Website. Our use of cookies encompasses various types, including functional, performance, advertising, and social media or content cookies. These cookies enhance your browsing experience by allowing the Website to remember your actions and preferences. Cookies also offer insights into how users interact with the Website, such as whether it’s their initial visit or if they are frequent visitors.

The cookies we employ to optimize your experience on our Website and provide our services encompass the following types:

The duration for which a cookie remains on your computer or mobile device depends on whether it is a ‘persistent’ or ‘session’ cookie. Session cookies persist until you conclude your browsing session, while persistent cookies remain until they expire or are manually deleted. The majority of cookies we utilize are persistent and have expiration periods ranging from 30 minutes to two years from the date of download to your device.
You can manage and control cookies through various methods. It’s important to note that removing or blocking cookies may impact your user experience negatively, and certain parts of the Website may become partially inaccessible.

Most web browsers automatically accept cookies, but you can opt to accept or reject cookies through your browser settings, typically located in the ‘Tools’ or ‘Preferences’ menu. For comprehensive instructions on how to adjust your browser settings or how to block, manage, or filter cookies, you can consult your browser’s help file.

Furthermore, please be aware that blocking cookies may not entirely prevent how we share information with third parties, such as our advertising partners. We may utilize your personal data to deliver targeted advertisements or marketing communications that we believe align with your interests. For instance, we employ Google Analytics to gain insights into how our users interact with the Website.

You can learn more about how Google utilizes your Personal Information here: https://policies.google.com/privacy?hl=en

You also have the option to opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

It’s important to note that as there is no universally recognized industry standard for responding to ‘Do Not Track’ signals, we do not alter our data collection and usage practices upon detecting such a signal from your browser.

7. Third Party Sites

The Website may feature links to other websites managed by third parties, including our business partners. We do not assume responsibility for the privacy practices of these websites, as they are under the operation of third parties. We recommend that you familiarize yourself with the privacy policies of these third-party websites. Some of these websites may display our logo or trademark alongside theirs, despite being independently operated and maintained. Once you depart from our Website, it is advisable to consult the relevant terms, conditions, and policies of the third-party website to understand their approach to handling any information they collect from you. Please note that any personal data you provide to these third-party sites is not governed by this Policy. Accessing such third-party websites is done at your own discretion and risk.

8. Security and Confidentiality

We take reasonable care to keep your personal data secure.

However, please be aware that the Internet is generally not regarded as a complete secure environment and that therefore the confidentiality of the Personal Data provided by you or the information/material transmitted via our Website or by email cannot be guaranteed by Hock Seng Food Pte Ltd. We therefore cannot be responsible or held liable for the security of your Personal Data in transit via the Internet or any electronic/digital communications to us.

All Personal Data which you post in the Website is kept confidential to the best of Hock Seng Food Pte Ltd.’s ability. You hereby acknowledge and accept that Hock Seng Food Pte Ltd. cannot guarantee the security of any transmission.

9. Retention of Personal Data and Withdrawal of Consent

Your personal data will be retained for as long as it is necessary to fulfil the purpose for which it is collected or for business or legal purposes, but subject to applicable law. Your personal data may also continue to be retained on our databases to the extent permitted by applicable law.

If you would like to unsubscribe from our mailing list, or to withdraw your consent to our use of your personal data, please write to us at hello@livingforestglobal.com. Please note that if you choose to withdraw your consent to our use of your personal data, we may not be able to provide or to continue to provide you with the products or services you have requested or purchased or to administer any contractual relationship in place. We will delete your Personal Data as soon as reasonably practicable upon receipt of your request unless its retention is permitted or required by any applicable law.

You may choose to unsubscribe from our mailing list at any time by clicking the “Unsubscribe” button in our emails or by writing to us. Should you choose to unsubscribe from our mailing list, please note that your Personal Data will still be retained on our database although we will stop sending you any further communications.

10. Accessing and Correcting Your Personal Data

You have the right to access and update your personal data by contacting us at hello@livingforestglobal.com. We will only disclose personal data after we are able to confirm or verify the identity of the party seeking to review or correct the personal data.

We will process any updates to your Personal Data as soon as reasonably practicable upon receipt of your request. Your Personal Data will be retained for as long as it is necessary to fulfil the purpose for which it is collected or in accordance with the applicable laws.

11. Governing Law

This Policy and any dispute or claim arising out of or in connection with this Policy shall be governed by and construed in accordance with the laws of the Republic of Singapore.

12. Queries

Should you have any queries about our compliance with the Policy, or if you wish to make any recommendations or comments to improve the quality of our Policy, please contact us at hello@livingforestglobal.com